Joseph Pine discusses how the commoditization of the products and services consumers used to value is forceing brands to embrace the experience economy.
(and some ideas on how NOT to do so)
(and easy improvement requirement indicators)
The harder something is to do, the less likely it is that it will be successfully completed.
Customer experience design elements that could be applied to the healthcare industry to improve patient experience
Jim Collins seminal piece uses years of research and hundreds – if not thousands – of data points to get to the bottom of why some companies seem to get decision after decision spot one, leaving the competition in their wake....
In Built to Last, Jim Collins looked at how some businesses out grow their competition at a seemingly unfair rate by focusing on a long term strategy around a single philosophy. The follow-up, Good to Great, discusses how some of the brands...
Nir Eyal argues that products becoming part of their users’ daily routine is not always by chance, and proposes a simple model to ensure new products succeed whether many fail – becoming a irresistible habit!